More and more states are beginning to use the CTE: Learning that works for America logo, color scheme and messaging in their communication. The result is that CTE administrators, educators, advocates, members of the media, students, parents and others are beginning to experience a consistent look and feel whenever they receive communication or resources from state leaders.


Nebraska created a suite of branding assets designed to raise the profile of CTE.

Nebraska is one state that has taken great care to move beyond logo placement to make sure that resources they create have the full look and feel of the brand. All graphics are created in-house, and all resources feel connected.

What can you do?
Nebraska’s resources provide a strong example of consistency. Every resource has the unified look and feel of the CTE: Learning that works for America® brand. Consider how you might create the same effect in your state’s CTE resources.

Expand your brand

Many states have taken branding into the sphere of social media, updating their Facebook, Twitter and other sites with the CTE Learning that works logo. Examples include: