A few states have moved beyond marketing and communication in their branding efforts, and they are attempting to plan for the future with the brand in mind. Their work is a great reminder that a brand is about far more than a logo; it is about committing to a shared vision of what quality means in CTE.

Tips for using the brand to plan for the future in your state:

  • Take a look at your foundational documents, including the mission and vision of CTE in your state, and revise them to include more of the CTE Brand Message and the CTE Vision.
  • Develop long-range goals for implementing a well-rounded branding campaign.
  • Introduce state legislation that can provide long-term direction for CTE in your state.
  • Examine all CTE resources your state creates, and work to make sure they are of the highest quality.
  • Develop a speaker series focused on topics that relate to the CTE brand message and the five point of the CTE Vision.

Additional CTE resources from NASDCTEc:

These resources can help your state get started on the path to lasting change!