In the spring, Advance CTE released The Value and Promise of CTE: Results from a National Survey of Parents and Students, exploring motivations and barriers for students and their parents to consider CTE as an option for their education. Additionally, the report detailed how state and local leaders can better communicate about CTE with these critical audiences. Four states piloted the research findings and messages through a series of on site and virtual recruitment activities. Hear from New Jersey and Maryland on how they used the research in their communications strategies.