Despite the many benefits for learners, Career Technical Educations (CTE) is still often seen as a program that is ‘less than’ a more traditional academic experience. Advance CTE hosted a webinar to share new research on how to communicate with learners and their guardians about CTE programs to combat long-held misconceptions on CTE. Building on research released in 2017, Advance CTE conducted a series of focus groups and a national survey of nearly 2,000 learners and guardians to understand their motivations and barriers to enrolling in CTE programs. Attendees discovered what learners and guardians want to hear about CTE, the effective messengers, and how to begin implementing the research findings in their state or community.