The manual introduces an Equity Frame that provides guidelines for communicating about equity in an aspirational way that moves beyond buzzwords and invites new audiences to the conversation. It then provides tested language and specific examples of how to apply the Equity Frame when sharing data, crafting story-driven content, and tailoring messages for different audiences.The following proof points are examples of how to use data to support the Equity Frame:
- Everyone has a right to real opportunity.
- Opportunity isn’t equal.
- Our systems of education and training after high school unfairly hold some people back.
- Real actions with real outcomes make opportunity real for all.