This resource from the Aspen Institute, in partnership with the Siemens Foundation and Edge Research, is the result of data collected from eight focus groups and a national survey of almost 2,000 people to understand the barriers learners face when considering a Career Technical Education (CTE) program at a community college. In particular, the report describes 11 key findings on how opportunity youth, unemployed adults and underemployed adults think about education, training and jobs, and which messages are likely to have the greatest impact.
Accompanying the report is a messaging toolkit to guide postsecondary institutions on how they can talk about their program offerings with prospective learners.
