Below you will find digital and hard copy resources that can help reinforce the CTE: Learning that works for America brand throughout all aspects of your work. It is important in your branding work to engage all staff in using the CTE branding materials and getting into the habit of using the logo, color scheme and messaging at every opportunity. To help reinforce this, we’ve developed a variety of materials for you to use in your work below. If you have any questions about how to use the brand, please be sure to refer to the brand user’s guide.
Use this fully-designed PowerPoint template to help you share the CTE brand message with others, or use it as a template to develop your own PowerPoint presentations.
Use this standard brand paragraph in marketing and communications materials to convey the CTE value proposition consistently and effectively. Use as an introduction to CTE on your website, as a CTE descriptor for brochures and handouts, as the final paragraph in a news release, in correspondence, etc.
Use the following templates with either the Learning that works for America logo, or the Learning that works state specific logo to reinforce your brand. Check out how other states have adopted these materials here.
For more information about the brand colors and theme, visit the brand user's guide.
In addition to templates that can help you to create your own materials, we also have a variety of ready-made resources designed to help you explain the value of CTE through the lens of the Learning that works for America campaign to use in your classroom, with your staff, with parents and students, and partners.
This colorful CTE brochure hits all the right notes in talking about the many ways CTE is working for America. It’s easy to read, informative and loaded with important facts about the benefits of CTE to business and industry, the economy, student achievement, career and college readiness, local communities and more.
This full-color CTE poster features the CTE brand logo and tagline “Learning that works for America.” It’s the perfect companion for any wall, exhibit, or open surface where students and parents, educators and others can see.