Engaging and building relationships with the media in your state can be a key component of your communications plan. Oklahoma Department of Career and Technology Education (CTE) has been successful in creating strategies to effectively promote their CTE Programs of Study and learner success stories through local and state media. Paula Bowles, Chief Communications and Marketing Officer of the Oklahoma Department of Career and Technology Education, will share how to build a media engagement strategy, pitch and write op-eds, and build relationships with the media.
In this webinar, Advance CTE highlights the important role the state plays in communicating effectively about CTE. Idaho Career and Technical Education will discuss how they created a statewide brand, introduced storytelling as a major component of their communications plan, and the tactical strategies they used to better communicate about the value and promise of CTE across all audiences.
To help states unpack the challenges and potential approaches to expanding access to quality Career Technical Education (CTE) programs in rural communities, Advance CTE - in partnership with the Council of Chief State School Officers and Education Strategy Group, through the New Skills for Youth initiative - released a series of briefs titled CTE on the Frontier.
Career advising and development is an increasingly prevalent topic in policy conversations but too often only focuses on high school strategies. Students should see a clear line through their education from career awareness to exploration to planning, and this can only occur if strategies and initiatives are aligned across grade levels and policy initiatives.
The national profile of Career Technical Education (CTE) continued to grow in 2017, with nearly every state adopting new policies related to CTE and career readiness. From redesigning accountability systems to expanding apprenticeship opportunities, state leaders are working to connect learners at all levels with seamless pathways to meaningful careers. This webinar from Advance CTE and the Association for Career and Technical Education unpacks findings from the "State Policies Impacting CTE: 2017 Year in Review" report.
The Every Student The Every Student Succeeds Act (ESSA) marked a watershed moment for career readiness, with 49 states including at least one strategy in their ESSA plans to support career preparation in high school. Of those, 35 states included a measure of career readiness in their federal accountability systems. That said, many states left opportunities on the table, falling short of fully leveraging all that ESSA has to offer.This webinar will unpack the findings from Advance CTE and Education Strategy Group's full analysis of ESSA state plans and explore trends across all states.
Hear more about the application process and from two past award winners.
In the spring, Advance CTE released The Value and Promise of CTE: Results from a National Survey of Parents and Students, exploring motivations and barriers for students and their parents to consider CTE as an option for their education. Additionally, the report detailed how state and local leaders can better communicate about CTE with these critical audiences. Four states piloted the research findings and messages through a series of on site and virtual recruitment activities. Hear from New Jersey and Maryland on how they used the research in their communications strategies.
This spring, sixteen states and D.C. submitted plans to the U.S. Department of Education describing their strategies to implement the Every Student Succeeds Act (ESSA). The remaining 34 states will submit their plans in September.
Advance CTE walks through recent findings from the report, The Value and Promise of CTE, while diving into how to use the research in your own work.