Hi, I’m Layla, and I’m excited to join the Advance CTE team as a Digital Communications Associate! I will oversee digital media strategy and content in several areas, including the Advance CTE website, social media and organizational newsletters. I’m thrilled to be an advocate for Career Technical Education (CTE) and to be part of a team committed to supporting a more equitable education system across the country. This role on the communications team will allow me to combine my passion for both marketing and education while supporting CTE in its next chapter. 

I was born in Bosnia and Herzegovina and grew up in Southwest Virginia. I completed my bachelor’s degree in Media Studies at the University of Virginia in Charlottesville, and now live in Richmond, Virginia.

Before joining Advance CTE, I worked in marketing for an international B2B software company, and during my time in college, I interned at an equity-focused human resources startup. I also have experience in photography, videography, and video editing. In my personal life, I love reading, film, learning languages, home improvement, and traveling!

Layla Alagic, Digital Communications Associate