CTE Month

Every February, the CTE community celebrates CTE Month® to raise awareness of the role that CTE has in readying our students for careers and college. CTE Month is also a time to recognize and celebrate the CTE community members’ achievements and accomplishments nationwide. Led by a variety of CTE groups and spearheaded by the Association for Career and Technical Education (ACTE), the month is organized around a different theme each year. This year, we are celebrating CTE Month: Celebrate Today, Own Tomorrow! 
 
How Can I Raise Awareness for CTE Month?
While national CTE groups such as Advance CTE, ACTE, and Career and Technical Student Organizations will publicize CTE Month, this is also a chance to raise awareness of your own work and engage all of your stakeholders in the CTE conversation, from students to policymakers. The following are some ideas to consider when planning the month’s activities: 
 
Celebrate!
Recognize those in your community, whether it’s high-achieving CTE students, exemplary educators, or impactful partners that have a positive influence in CTE by celebrating their accomplishments through awards programs. 
 
Recognize CTE at the State Level 
Engage policymakers in the conversation by encouraging them to designate February as CTE month. Use a sample proclamation created by ACTE
 
Involve Your Partners
The Career Technical Education (CTE) community encompasses all the people that work to make your CTE program – whether it’s at the local, state or national level – great, including education, community, and business partners. Encourage them to advocate for CTE to their own networks, and invite partners to participate in celebratory events or site visits. 
 
Coordinate 
Once you've got all partners on board, it's crucial to coordinate messaging among all who will help to promote CTE during the month. Supply partners with sample social media posts, templates and website copy to be sure all partners are messaging under a common theme. This will negate any chance of message confusion. Consider creating a state-wide social media calendar, like Wisconsin did for CTE Month in 2016. Also consider creating a CTE Month communications plan and sample event announcements for local distritcs and schools like Alabama in 2017.
 
Engage Employers 
Contact local employers and businesses that aren’t yet familiar with your CTE program and invite them to school visits to showcase high-quality CTE in action, or career fairs with already engaged employers. Use Advance CTE fact sheets and talking points designed specifically to address this audience. 
 
Join the Conversation 
CTE Month is celebrated nationwide, including on social media. Join in on Twitter chats, upload photos of your events, feature student work, and engage in discussion with CTE advocates from across the country using the #CTEMonth hashtag. Be sure to tag us too, @CTEWorks.  
 
Get the word out! 
Let the local media know what’s happening and invite them to your planned awards ceremonies, career fairs or school visits highlighting innovative CTE. Get some tips on how to engage the media here. Also, let us know how you're planning to celebrate the month for a chance to be featured in our weekly CTE Month blog series