Despite considerable advances in the quality and equity of Career Technical Education (CTE) programs, recruitment into such programs has been stagnant over the last decade and lingering stigmas about the value of CTE remain. However, we know from Communicating Career Technical Education: Learner-centered Messages for Effective Program Recruitment that parents/guardians and learners involved in CTE are extremely satisfied with their education. We also know from this research, that parents/guardians are a critical audience to reach if you want to increase learner enrollment into CTE programs.