Career Technical Education (CTE) is more popular than ever, both as a valuable educational experience and as an effective lever for education and workforce policy. However, there is work to be done to increase national enrollment and communicate CTE as an accessible, beneficial opportunity that enhances college and career outcomes for every learner. 

What motivates adults from Baby Boomers to Gen Z to be interested in CTE for themselves or a learner in their life? How do those motivations and messages differ across generations? 

Join us for the official release of findings from three years of research on adult perceptions of CTE in the United States conducted by Advance CTE in partnership with Edge Research. Learn the latest perceptions trends, what messages and benefits of CTE that resonate with prospective learners and families across generations, and live reactions from state leaders and learners. You will also gain tips to design your awareness and recruitment communications to reach all learners.