Customizable CTE Program Recruitment Templates
Customizable Templates to Communicate
with Learners & Families
Effective materials for successfully raising awareness of and enrolling learners into Career Technical Education (CTE) programs require aligning the messages and design of recruitment materials to meet audience needs and aspirations.
Advance CTE is a national leader in CTE messaging research and support for state and local leaders to communicate effectively with all learners and their families.
The following templates, hosted through Canva, provide ready-made designs in a variety of formats for use by educators, school counselors and career advisors, state and local CTE leaders, and community partners. The templates include messages about the value of CTE informed by recent national perceptions research conducted by Advance CTE from 2023 to 2025.
Getting Started: Read this Canva tips sheet for guidance and tips to use and design the the templates.
The Resource Center is a curated set of case studies, research or reports, tools and guides, and policies.
Submit a resource or resource edit to the Learning that Works Resource Center.
