Effective materials for successfully raising awareness of and enrolling learners into Career Technical Education (CTE) and related programs require aligning the messages and design of recruitment materials to meet audience needs and aspirations.
Advance CTE is a national leader in CTE messaging research and support for state and local leaders to communicate effectively with all learners and their families.
This template, hosted through Canva, provides a ready-made design in the format of individual Instagram posts and carousel for use by educators, school counselors and career advisors, state and local CTE leaders, and community partners. The template includes messages about the value of CTE informed by recent national perceptions research conducted by Advance CTE from 2023 to 2025.
Users can adjust logos, colors, photos, and text to align with the needs of their intended learner population.
Getting Started: Read this Canva tips sheet for guidance and tips to use and design the the template.
These resources were produced with the generous support of the Siemens Foundation.
