A Digital Communications Approach: External Communications Strategies Using Online Mediums

In a rapidly changing world, it is more important than ever for learners of all ages to develop the skills and experiences necessary to succeed in high-wage, high-skilled and high-demand careers of their choosing. Career Technical Education (CTE) is working with every state to help learners succeed, while also providing employers with skilled and talented employees across a range of industries. To connect more students to CTE programs, Advance CTE compiled model programs to address the challenge of communicating effectively with students and families about CTE options.

In an increasingly connected world, it is critical to use a digital first approach when communicating with target audiences. This resource from Advance CTE examines Washington, Arkansas and Maryland’s digital approaches to educating, informing and building relationships with CTE learners.

This case study is one of three that highlights the exciting work being done across the country to reach local stakeholders, create communications strategies that emphasize digital mediums and develop messaging that resonates with specific audiences. The other two case studies may be accessed here:

This resource was made possible by the generous support of the Siemens Foundation.

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January 2020
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