1. Communications
  2. Communications

Communications

Resources on topics such as Career Technical Education (CTE) perception, effective messaging strategies and recruitment.

Elevating Family Voice In Career Pathways

  • Policy
October 2022 —

This brief provides framing and promising local and state practices to embed family engagement systems, structures, policies and processes to build the capacity to form trusting, deeper partnerships that are integrated into all aspects of improvement strategies for career pathways.

New Skills ready network 2021-2022 Snapshot: Columbus, Ohio

  • Snapshots
June 2022 —

An overview of Year Two progress and priorities for the Columbus, Ohio site.

Shifting the Skills Conversation: Employer Attitudes and Outcomes of Career Technical Education

  • Research/ Report
October 2021 —

This report provides tangible data points on employer attitudes toward Career Technical Education (CTE) and the positive return on investment CTE experiences provide for business and economic growth.

The Shifting American Economy: Key Messages & Strategy Considerations

  • Guide/Tool
July 2021 —

This toolkit helps districts, schools and community leaders who support a learner’s educational journey effectively communicate with families about today’s opportunities for success in college & career pathways.

Promoting Career Technical Education: Social Media Guide (2021)

  • Guide/Tool
June 2021 —

This guide from Advance CTE explains how to effectively use social media, explains how to integrate messages into social media posts, and highlights effective campaigns to promote CTE.

Pathways Matter to Families: What Parents and Young Adults Believe and Want to Know About Education to Workforce Pathways

  • Research/ Report
June 2021 —

This report from ExcelinEd investigates what parents and students know and perceive about credentials and college and career pathways. CTE leaders will find this report useful to learn what types of support and information families need to successfully navigate available pathways.

The State of Youth Employment: Navigating the World of Work During COVID-19

  • Research/ Report
May 2021 —

 This report from the Center for Promise at America's Promise Alliance highlights results from a national study to better understand young people’s perspectives on their employment experiences duri

Communicating Career Technical Education: Learner-centered Messages for Effective Program Recruitment

  • Research/ Report
April 2021 —

This Advance CTE report provides insights on what families value in their education; elevates what aspects and messages about CTE most resonate as well as the go-to messengers for information about these programs; and identifies equity gaps and corresponding message tailoring to reach each learner.