Communications

Resources on topics such as Career Technical Education (CTE) perception, effective messaging strategies and recruitment.

  • Guide/Tool
July 2021

This toolkit helps districts, schools and community leaders who support a learner’s educational journey effectively communicate with families about today’s opportunities for success in college & career pathways.

  • Guide/Tool
June 2021

This guide from Advance CTE explains how to effectively use social media, explains how to integrate messages into social media posts, and highlights effective campaigns to promote CTE.

  • Research/ Report
June 2021

This report from ExcelinEd investigates what parents and students know and perceive about credentials and college and career pathways. CTE leaders will find this report useful to learn what types of support and information families need to successfully navigate available pathways.

  • Research/ Report
May 2021

 This report from the Center for Promise at America's Promise Alliance highlights results from a national study to better understand young people’s perspectives on their employment experiences duri

  • Research/ Report
April 2021

This Advance CTE report provides insights on what families value in their education; elevates what aspects and messages about CTE most resonate as well as the go-to messengers for information about these programs; and identifies equity gaps and corresponding message tailoring to reach each learner.

  • Research/ Report
April 2021

This Advance CTE report provides insights on what families value in their education; elevates what aspects and messages about CTE most resonate as well as the go-to messengers for information about these programs; and identifies equity gaps and corresponding message tailoring to reach each learner.

  • Research/ Report
January 2021

NAPE's report shares challenges and promising practices of the IM STEM initiative, which uses a collective impact model to create systems changes in state-level agencies and organizations with the goal of providing diverse students access and opportunities for success in STEM and CTE.

  • Guide/Tool
November 2020

This toolkit contains guidance, best practices and tools that CTE leaders can use to create communications to help stakeholders better understand and act on CTE data.