Communications

Resources on topics such as Career Technical Education (CTE) perception, effective messaging strategies and recruitment.

  • Guide/Tool
June 2021

This guide from Advance CTE explains how to effectively use social media, explains how to integrate messages into social media posts, and highlights effective campaigns to promote CTE.

  • Research/ Report
April 2021

This Advance CTE report provides insights on what families value in their education; elevates what aspects and messages about CTE most resonate as well as the go-to messengers for information about these programs; and identifies equity gaps and corresponding message tailoring to reach each learner.

  • Research/ Report
April 2021

This Advance CTE report provides insights on what families value in their education; elevates what aspects and messages about CTE most resonate as well as the go-to messengers for information about these programs; and identifies equity gaps and corresponding message tailoring to reach each learner.

  • Research/ Report
January 2021

NAPE's report shares challenges and promising practices of the IM STEM initiative, which uses a collective impact model to create systems changes in state-level agencies and organizations with the goal of providing diverse students access and opportunities for success in STEM and CTE.

  • Guide/Tool
November 2020

This toolkit contains guidance, best practices and tools that CTE leaders can use to create communications to help stakeholders better understand and act on CTE data.

  • Research/ Report
June 2020

This report from the American Enterprise Institute explores the policy and media environment surrounding the reauthorization of Perkins V.

  • Research/ Report
May 2020

This report from Harbor Freight helps make the case for Career Technical Education (CTE). The result of a nationally representative survey, the report finds broad bipartisan support among voters for federally funded skilled trades courses and strong support among parents and learners. 

  • Research/ Report
March 2020

This resource by The Manufacturing Institute, in partnership with SkillsUSA and the Student Research Foundation, reports findings from an annual survey that identify the characteristics of experiences that impact high school learner career choices, with a focus on manufacturing.