Communications

Resources on topics such as Career Technical Education (CTE) perception, effective messaging strategies and recruitment.

  • Guide/Tool
November 2020

This toolkit contains guidance, best practices and tools that CTE leaders can use to create communications to help stakeholders better understand and act on CTE data.

  • Research/ Report
May 2020

This report from Harbor Freight helps make the case for Career Technical Education (CTE). The result of a nationally representative survey, the report finds broad bipartisan support among voters for federally funded skilled trades courses and strong support among parents and learners. 

  • Guide/Tool
March 2020

This resource spotlights equity concerns for statewide college Promise programs and provides considerations for state policymakers as they design and implement Promise programs that advance equity. Specifically, the guide addresses affordability, access, and success for special populations

  • Guide/Tool
February 2020

This resource from the NGA defines what a high-quality work-based program looks like, explains the elements of long-term systems change needed for a high-quality program, and identifies strategies that can support each element of change.

  • Case Study
January 2020

This resource from Advance CTE examines how Colorado and Idaho developed strategies to connect and support CTE programs at the local level to promote recruitment into the programs.

  • Case Study
January 2020

This resource from Advance CTE examines Washington, Arkansas and Maryland’s digital approaches to educating, informing and building relationships with CTE learners.

  • Case Study
  • Research/ Report
January 2020

This resource from Advance CTE examines key findings from a national survey that explored the attitudes of families and students of those currently enrolled in CTE and those who are prospective students and explores Georgia and North Dakota’s approaches to developing statewide messaging.

  • Guide/Tool
November 2019

This resource and messaging toolkit from the Aspen Institute guides leaders of postsecondary institutions on how they can effectively communicate their programs to opportunity youth, unemployed adults and underemployed adults.