Communications

Resources on topics such as Career Technical Education (CTE) perception, effective messaging strategies and recruitment.

  • Policy
October 2022

This brief provides framing and promising local and state practices to embed family engagement systems, structures, policies and processes to build the capacity to form trusting, deeper partnerships that are integrated into all aspects of improvement strategies for career pathways.

  • Snapshots
June 2022

An overview of Year Two progress and priorities for the Columbus, Ohio site.

  • Guide/Tool
July 2021

This toolkit helps districts, schools and community leaders who support a learner’s educational journey effectively communicate with families about today’s opportunities for success in college & career pathways.

  • Guide/Tool
June 2021

This guide from Advance CTE explains how to effectively use social media, explains how to integrate messages into social media posts, and highlights effective campaigns to promote CTE.

  • Research/ Report
June 2021

This report from ExcelinEd investigates what parents and students know and perceive about credentials and college and career pathways. CTE leaders will find this report useful to learn what types of support and information families need to successfully navigate available pathways.

  • Research/ Report
May 2021

 This report from the Center for Promise at America's Promise Alliance highlights results from a national study to better understand young people’s perspectives on their employment experiences duri

  • Research/ Report
April 2021

This Advance CTE report provides insights on what families value in their education; elevates what aspects and messages about CTE most resonate as well as the go-to messengers for information about these programs; and identifies equity gaps and corresponding message tailoring to reach each learner.

  • Research/ Report
April 2021

This Advance CTE report provides insights on what families value in their education; elevates what aspects and messages about CTE most resonate as well as the go-to messengers for information about these programs; and identifies equity gaps and corresponding message tailoring to reach each learner.