My name is Steve McFarland and I am the new Director of Communications and Membership for Advance CTE. In this role, I lead the organization’s internal and external membership engagement, professional learning and strategic communications. I direct technical assistance, resource development and related supports to Advance CTE members and partners to advance the organization’s strategic priorities and mission, build in-state capacity for Career Technical Education (CTE) leadership, and raise the visibility of and support for high-quality and equitable CTE throughout the country.

Originally from Cincinnati, Ohio, I have worked in nonprofit and higher education communications for more than 20 years. I began my career working for National Public Radio and Paramount Global Entertainment before entering the organizational communications field. I then led fundraising communications for the Divinity School at Harvard University, spearheaded the rebranding of America’s Second Harvest to Feeding America in the late 2000s, and for a decade directed communications and operations for Aurora University, a thriving private college in the Chicago suburbs. I received undergraduate degrees in Mass Communication and Comparative Religion from Miami University (Ohio), and a master’s degree in the Sociology of Religion from the University of Chicago. 

I was drawn to Advance CTE because I have seen firsthand how the traditional “ideal” model of education–four years of high school followed by four years of college–is changing rapidly. And it’s a much needed change! CTE opens doors to limitless possibilities, and provides content and careers that resonate to a wide range of skills and interests. 

This is an exciting mission to be a part of, and I am looking forward to doing great things for our members and the countless students they serve.

Steve McFarland, Director of Communications and Membership