Careers focused on gathering, analyzing, and interpreting market data and consumer behaviors to inform strategic decisions and enhance business relationships. Professionals in this field use data analysis to understand market trends, competition, and customer interactions. This field aims to optimize customer retention and drive sales growth through informed strategies while maintaining awareness of ethical advertising practices, particularly those affecting the health and financial well-being of underserved populations.

Example Programs of Study

• Marketing Research
• Social Media & Analytics

Careers focused on using digital technologies and traditional strategies to promote products and services to engage customers and maintain brand identity. This Sub-Cluster includes leveraging online platforms, social media, and email marketing to communicate with audiences digitally. Professionals in this field design and manage brand advertising campaigns and promotions to enhance brand image and market position.

Example Programs of Study

• Marketing
• Marketing Management

Careers focused on the essentials of retail operations and the delivery of outstanding customer experiences. This Sub-Cluster covers both physical and online store management, visual merchandising, inventory strategies, and customer service enhancement. Professionals in this field are prepared to drive retail success and customer satisfaction by creating engaging and personalized shopping experiences and enhance customer protection by educating consumers on correct product usage and unfair practices in the marketplace.

Example Programs of Study

• Merchandising

Careers that help businesses grow and achieve goals. This field covers setting targets, refining sales processes, leading teams, and prioritizing excellent customer service in direct sales. Professionals in this field specialize in business development, partnership building, and customer engagement, adapting to the dynamic demands of today’s marketplace.

Example Programs of Study

• Business Communications

Examples intended to show potential alignment with currently existing state or local secondary or postsecondary programs of study and provide inspiration for the expansion and innovation of future programs. Please note that the programs of study mentioned in the Framework are purely illustrative, are not comprehensive, and may vary from state to state. States or local institutions are encouraged to demonstrate for learners which specific programs are offered instead.