Since the new CTE brand was introduced, many states have chosen to use the tagline CTE: Learning that works for America as a conference theme. We have specifically highlighted the work of Kentucky, Indiana and New Jersey below because they were very thorough in their use of the logo, tagline, color scheme and brand messaging on multiple documents.

Kentucky conference materials

• 2014 Statewide Career and Technical Education Summer Program Planning Committee

The Learning that Works for Kentucky booth and Learning that Works for Kentucky conference giveaways

Indiana conference materials

• New Teacher Workshop Agenda
• CTE Conference Program

Indiana promoted Learning that Works via their printed conference materials

New Jersey conference materials

• Conference folder label
• Conference booklet
• Conference nametag
• Conference evaluation
• Save the Date 2012 Conference (example of logo usage)

New Jersey set up Learning that Works as their CTE conference theme

What can you do?
Looking for a conference theme this year? Using the CTE branding and tagline as your conference theme can help focus attention on the brand messaging and start a powerful conversation in your state.