It’s important to begin to prepare for educating new leadership about CTE – and inevitable that newly elected education and workforce leaders will have questions about CTE given its importance to both systems. Below are resources to help state CTE leaders prepare for upcoming political transitions and be the most effective communicators on their statewide vision for CTE.

Engaging State Policy Makers

• Key Tips for Engaging State Policymakers: Straightforward advice on preparing to brief new leaders, with tailored guidance for and questions to expect from new governors, legislators, state board members, and K-12 and postsecondary leaders.

• Utah has extensive fact sheets on its CTE systems, including an annual “At-A-Glance” flyer.
• Alabama created a brochure for new leadership
• Kansas shared outcome data with a Congressional delegation
• Oklahoma has extensive case-making and communications resources on OkCareerTech website, including “fast facts” updated annually
• Washington created a Perkins V fact sheet for its State Board
• Idaho has delivered a number of presentations, including to their state legislature, backed up by fact sheets.

Engaging Local Policymakers

Saginaw Intermediate School District developed a communications and advocacy strategy to promote their local millage to increase CTE funding.