Engaging and building relationships with the media in your state can be a key component of your communications plan. Oklahoma Department of Career and Technology Education (CTE) has been successful in creating strategies to effectively promote their CTE Programs of Study and learner success stories through local and state media. Paula Bowles, Chief Communications and Marketing Officer of the Oklahoma Department of Career and Technology Education, will share how to build a media engagement strategy, pitch and write op-eds, and build relationships with the media. Catherine Gewertz, a reporter on CTE for Education Week, will provide her insight as a member of the media.