COVID-19 (coronavirus) has affected the most foundational aspects of our society, including our education systems and nation’s economy. With millions of Americans unemployed and some industry sectors shuttered or undergoing rapid transformation, Black and Latinx workers, workers with a high school education or less and female workers have been disproportionately impacted. [1] Now, more than ever, CTE is vital to our nation’s learners, employers and America’s economic recovery.
States play a critical role in making the case for CTE. As such, Advance CTE released new assets to help state CTE leaders communicate with policymakers, the media, employers and other key stakeholders. 
Below is a brief overview of each asset and how it can be used. However, before you get started, make sure you, your staff and key spokespeople are speaking the same messages. Use the talking points in this resource to help guide your presentations, resources you plan to develop, and ensure consistency across all who will be talking about this important issue. Of course, supplement state and local data if you have it! 
VIDEO: 
CTE’s Role in the Workforce and Economic Recovery Video
CTE is a program that works for both learners and employers, and should be a critical component of America’s road to economic recovery. In this short video, there are major talking points that help make the case for CTE. All data referred to in the video is cited here. Link to this video on your state websites and in social media posts. This video can also be embedded in your presentation slide decks and in newsletters.
FACT SHEETS: 
Secondary CTE and the Economic Recovery Fact Sheet
Secondary CTE is critical to preparing learners for an evolving workforce and ensuring they have the foundational and transferable skills that will benefit them throughout their lives. For secondary CTE learners and those individuals at the beginning of their careers, losing opportunities to gain hands-on experience and job training can have a major long-term impact. This fact sheet helps to make the case for a continued investment in our K-12 CTE programs. 
Postsecondary CTE and the Economic Recovery Fact Sheet
One study estimates that 60 percent of job losses may be temporary [2] while other studies predict a quarter of job losses being permanent. [3] It is imperative that we continue to invest in CTE and workforce systems to ensure individuals can have the opportunity to reskill and upskill to be prepared to re-enter or advance in the post-coronavirus economy.
Link to these fact sheets on your state website and in your presentations. Use them as leave behinds at in-person meetings (if you are having them).  
PROMOTIONAL TOOLS: 
Promotional Toolkit
This promotional toolkit provides recommended newsletter language and social media posts, a blog post and graphics. Use these graphics with the recommended language on your social media channels, in your presentations, on your state website and in your newsletters.
How To Talk about Career Technical Education and Economic Recovery
In this guide, you are provided ways to use the assets, independently or together, in your state and who to communicate with to make the case for CTE.
Brittany Cannady, Digital Media Associate
[1] https://www.stradaeducation.org/wp-content/uploads/2020/04/Public-Viewpo…
[2] https://bfi.uchicago.edu/working-paper/covid-19-is-also-a-reallocation-s…
[3] https://www.philadelphiafed.org/-/media/covid/research-for-equity-in-rec…