In the spring, Advance CTE conducted focus groups and a national survey with parents and students to explore their attitudes towards Career Technical Education (CTE). Detailed in the recent report,  “The Value and Promise of Career Technical Education: Results from a National Survey of Parents and Students,”  Advance CTE found that students involved in CTE, and their parents, are extremely satisfied with their education experience – from the quality of their courses to the opportunity for work-based learning. Additionally, those not involved in CTE want more of these same opportunities, which we know CTE can provide.

Four states piloted the messages developed through the research in a series of onsite and online events with the goal of increasing enrollment into CTE programs of study. On September 7, join us from 3 – 4 p.m. ET for a webinar to hear how two states, Maryland and New Jersey, developed their recruitment strategies and activities, utilized the messages and research, and empowered educators, employers, administrators and even students to carry out the messages to middle and high school students and their parents.

Speakers: 

• Marquita Friday, Program Manager, Maryland State Department of Education
• Lori Howard, Communications Officer, Office of Career Readiness, New Jersey Department of Education
• Katie Fitzgerald, Senior Associate, Communications, Advance CTE

Space is limited to be sure to register now! 

Katie Fitzgerald, Senior Associate, Communications