Executing a successful Career Technical Education (CTE) communications campaign will help ensure all stakeholders are interested and invested in a high-quality CTE system that serves each learner. Success will require policy and funding support from federal, state and local sources; engagement by business and industry; leadership in secondary and postsecondary institutions; advocacy among learners, families and communities and more. All of it will be necessary to make sure high-quality CTE is working for all of us.
Advance CTE developed the CTE: Learning that works for AmericaⓇ campaign to help states, districts, schools, institutions and organizations communicate effectively about CTE in their own communities.
To help raise awareness, improve understanding and communicate the important role of CTE Advance CTE has made a number of case-making and campaign resources available below.
Support the CTE: Learning that works for America campaign by using the national or state logo in your advocacy resources, on your website and on other communications materials. Find the logos here.
CTE: Learning that works for America User's Guide
The CTE brand is a registered trademark of Advance CTE. This guide provides authorized users with the implementation guidelines, graphic standards and understanding necessary to build and sustain a strong, consistent image and messaging for the CTE brand, its brand story and its value proposition. Read the guide here.
CTE Brand FAQs
Have more questions about the CTE: Learning that works for America brand? This FAQ is regularly updated to address the commonly asked questions from individuals who want to use the brand and show their support for CTE. Read the FAQ document here.
For more information about the brand colors and theme, visit the brand user's guide.
Advance CTE has developed a number of infographics to help communicate the value of CTE. Download the infographics below:
- The Shift from Vocational Education to CTE
- CTE in the U.S.
- CTE Delivers
- The National Career Clusters® Framework
- The Various Types of Credentials
- Role of Employers in CTE
- Career Advising and Development
- Credit for Prior Learning
- Aligning Opportunity
- Supporting Postsecondary CTE
- HEA Recommendations
CTE 101 Video
Advance CTE’s video provides an overview of how CTE prepares learners for their futures while closing the skills gap for employers across the country. Use this video with critical stakeholders to continue to combat false perceptions of what CTE is and who it is for. This video is designed to make the case for CTE and demonstrate the benefits of today's CTE. Use the CTE video as an icebreaker during your presentations. It’s a great way to introduce the subject, focus your audience’s attention, and kick off discussions. Want to share it with your network? View sample social media posts here.
Learn more about the data presented in the video here.
Campaign Strategy Guide
Put your CTE campaign into action and download the Campaign Strategy Guide. It provides tips on how to use the campaign and tons of state and local examples of the campaign in action.
CTE Social Media Guide
Based on a guide developed by the Maryland State Department of Education, Advance CTE developed a social media guide explaining how to effectively use social media, integrate the messages into your posts, and highlights effective campaigns.
Focus Group Discussion Guide
Learn firsthand what parents and students think about Career Technical Education by conducting focus group discussions. This simple, easy-to-follow resource provides you with questions for the moderator, icebreaker activities, and a pre-event homework assignment for attendees. Assessing the community helps to determine the best ways to communicate about CTE. Read the guide in Word or PDF format.
Using Video to Promote CTE in Your State
The Washington Workforce Training & Education Coordinating Board developed a series of videos highlighting CTE across the state and a video toolkit to help local schools, instructors, and students develop their own videos promoting CTE in their communities. The guide provides technical tips for setting up shots, capturing sound, and conducting interviews. The toolkit also links to the sample videos so students can learn, step by step. Learn more by visiting their website here.