Strategies for Attracting Students to High-quality CTE


Advance CTE and the Siemens Foundation are working on a project, Strategies for Attracting Students to High-Quality CTE, which supports states and local communities across the country in their efforts to attract and recruit students into high-quality Career Technical Education (CTE) programs of study. This two-pronged approach will develop effective messaging to be used at the state and local level, as well as provide support to select states as they identify, pilot and evaluate strategies for recruiting students into high-quality CTE.
This project will leverage Advance CTE’s membership - state CTE directors and leaders from all 50 states - as well as CTE: Learning that works for America, a national campaign adopted by 49 states and over 700 communities, to ensure any resources and lessons learned are disseminated and implemented widely. The goal – provide effective recruitment strategies to increase participation in high-quality CTE.

State Work

Advance CTE will work with four states, Indiana, Maryland, New Jersey and Washington, selected through a competitive process to incorporate nationally tested messages about CTE in a variety of in-person events and virtual campaigns. Each state will receive up to $20,000 and eight months of technical assistance from Advance CTE.