Developing communications that align with the unique needs and experiences of key learner audiences can increase enrollment, retention, and learner success in CTE programs. The Effectively Communicating Career Technical Education to Engage Every Learner: A Recruitment and Engagement Tool provides a flexible step-by-step process for state and local CTE leaders to create more effective Career Technical Education (CTE) recruitment and program communications for all learners.
Through a self-paced tool consisting of seven short videos and an accompanying workbook, users will engage with and create communications for key audiences, increase partner engagement, and develop ongoing cycles to assess the effectiveness of communications and recruitment processes and adjust accordingly.
The tool supports the development of structures and systems to conduct regular engagement of stakeholders and partners representing learners with special population status as required in the Carl D. Perkins Career and Technical Education Act (Perkins V).
Section 1: Getting Started
Section 2: Building Meaningful Relationships
Section 3: Changing the Narrative with Asset-Based Framing
Section 4: Getting to Know Your Audience
Section 5: Maximizing Effective Communications
Section 6: Developing, Tailoring, and Testing Messages
Section 7: Continuing the Work
State-Created Resources and Examples
