It’s hard to believe we’re already halfway through CTE Month! Every February, the CTE community celebrates CTE Month® to raise awareness of the role that CTE has in readying our students for careers and college. CTE Month, spearheaded by Association for Career and Technical Education (ACTE), is a time to recognize and celebrate the CTE community members’ achievements and accomplishments nationwide. Below are some tips to make the most of your CTE Month with some examples of how states are promoting CTE in their state.
Use the Right Messages
Despite our best efforts, we don’t always speak about CTE in the way that most resonates with students and parents. Be sure that you’re communicating with these two important audiences by checking out our new research on the messages that students and parents want to hear, Dos and Dont’s for using the messages, and a guide on how you can put this research into action. Use graphics in your social media with compelling research data. (Click the link to download)
Celebrate!
Recognize those in your community, whether it’s high-achieving CTE students, exemplary educators, or impactful partners that have a positive influence in CTE by celebrating their accomplishments and showcasing their successes.
New Hampshire’s Career development Bureau Hits the Road to 
Showcase CTE
New Hampshire Department of Education’s Career Development Bureau is doing tours of the state out of their new Mobile CTE Classroom called M.A.P., Mobile Access to Pathways. They’re having New Hampshire SkillsUSA instructor and students along to tell the story of what makes CTE so great in New Hampshire
Recognize CTE at the State Level
Engage policymakers in the conversation by encouraging them to designate February as CTE month. Use a sample proclamation created by ACTE.
Involve Your Partners
The Career Technical Education (CTE) community encompasses all the people that work to make your CTE program – whether it’s at the local, state or national level – great, including education, community, and business partners. Encourage them to advocate for CTE to their own networks, and invite partners to participate in celebratory events or site visits.
Wyoming Department of Education Elevates Importance of CTSOs in Wyoming
The Wyoming Department of Education’s CTE unit wanted to celebrate the amazing role Career Technical Student Organizations (CTSO) play during CTE Month. They are hosting weekly “Brown Bag for the Brain” lunches during the national CTSO week for each CTSO where student leaders explain the history and benefits of the CTSO to all Department of Education employees. They highlight the ways in which CTSOs help students to prepare for college, career or the military; the successes they have had during competitions; and the community service they provide.
Coordinate
Once you’ve got all partners on board, it’s crucial to coordinate messaging among all who will help to promote CTE during the month. Supply partners with sample social media posts, templates and website copy to be sure all partners are messaging under a common theme. This will negate any chance of message confusion. Consider creating a state-wide social media calendar and resource guide, like South Carolina did for CTE Month in 2020. Also, consider creating a CTE Month communications plan and sample event announcements for local districts and schools like Alabama in 2017.
Kentucky Department of Education’s CTE Office Offers Supports to Educators
The Kentucky Department of Education’s Office of Career and Technical Education and Student Transition (OCTEST) will be hosting eight regional meetings to help educators better understand CTE and its benefits. The meetings will explore how to implement dual credit, improve career/college advising and develop seamless CTE career pathways. Educators will learn best practices related to dual credit, career/college advising and CTE in their schools by being introduced to new resources, asset mapping and networking opportunities. The sessions are intended for district teams (including Superintendents, High School Principals, Middle School Principals, Technical Center Principals, School Counselors, Dual Credit Coordinators, and Title IV Coordinators) to learn and plan together and ensure everyone understands how to best connect and support students in CTE.
Engage Employers
Contact local employers and businesses that aren’t yet familiar with your CTE program and invite them to school visits to showcase high-quality CTE in action or career fairs with already engaged employers. Use Advance CTE fact sheets and talking points designed specifically to address this audience.
Join the Conversation
CTE Month is celebrated nationwide, including on social media. Join in on Twitter chats, upload photos of your events, feature student work, and engage in discussion with CTE advocates from across the country using the #CTEMonth hashtag. Be sure to tag us too, @CTEWorks.
Get the word out!
Let the local media know what’s happening and invite them to your planned awards ceremonies, career fairs or school visits highlighting innovative CTE. Get some tips on how to engage key audiences here. Also, let us know how you’re planning to celebrate the month for a chance to be featured in our weekly CTE Month blog series.
Oklahoma Promotes CTE During Superbowl
Oklahoma CareerTech developed an amazing video demonstrating how CTE can get you to your dream career, whether that’s in healthcare, Information Technology or on the racetrack. View the video.
https://twitter.com/okcareertech/status/1224125438903099398
Katie Fitzgerald, Director of Communications and Membership
