The “Getting to Know” blog series will feature the work of State CTE Directors, state and federal policies, innovative programs and new initiatives from the Advance CTE staff. Learn more about each one of these topics and the unique contributions to advancing Career Technical Education (CTE) that Advance CTE’s members work on every day.
Meet Stacy Whitehouse! Stacy is the Senior Associate for Communications and State Engagement at Advance CTE. Stacy works to develop and implement communications and outreach strategies that support state CTE leaders. Some of her most recent initiatives include communications research for recruiting and retaining families and learners into CTE, and employer engagement. Stacy also develops and implements strategic communications for Without Limits: A Shared Vision for the Future of Career Technical Education (CTE Without Limits).
In this month’s edition of the CTEWorks Newsletter, we are continuing our celebration of CTE Month! In the interview below, Stacy shares what lies ahead for the field as we use this month to increase our advocacy and awareness of high-quality CTE programs that allow for each learner to find success in a career of their choice.
Q: How have you seen states innovatively celebrating CTE Month?
A: States have had to continue to hold primarily virtual events this year, but it’s exciting to see so many well-designed social media campaigns highlighting the accomplishments of CTE learners and alumni!
Oregon has gone the extra mile and is using CTE Month to organize a multimedia campaign to introduce CTE to populations historically underrepresented in their programs. They will be running audio, video and print ads on Hulu, Pandora, radio stations and news outlets in tribal communities as well as Chinese and Spanish language publications. What I especially like about this campaign is how utilizing multiple channels allows the state to compare reach across these mediums to inform future campaigns and outreach efforts.
Q: Are there any key communications themes from CTE Month that state and local leaders can carry with them past February?
A: One of the wonderful things about the month is it’s a high-profile opportunity to reintroduce CTE to learners, families, employers and other key stakeholders. There’s no reason to stop!
If you did a social media campaign, advertise a sign-up form so families can receive emails or mail with additional updates about CTE program exploration and enrollment. Additionally, use the same videos and graphics at in-person events to gauge real-time reactions from families and get more mileage from your resources. If Career Technical Student Organization (CTSO) leaders visited legislators, use that as a launchpad to include learners in the policymaking process outside of CTE Month.
I am always glad to talk to state about creating communication strategies and campaigns that include meaningful metrics for success that support larger program enrollment, quality and equity goals.
Q: We are approaching the one year celebration of CTE Without Limits. How can stakeholders plan to participate?
A: The commitment of our local and state leaders to promote and learn about this new vision for CTE and keep pushing the envelope on program quality and equity despite all the capacity challenges they face has been really inspiring.
The easiest way vision supporters can celebrate is to continue educating stakeholders about CTE Without Limits by using Advance CTE’s communication resources. If you’re ready to go to the next level, start your vision assessment journey with Pushing the Limits: A Roadmap for Advancing CTE Without Limits that provides a step by step guide for CTE leaders to assess one or more vision principles against existing policy and practice.
We also want to hear stories of your ‘why’ for pursuing CTE Without Limits – post a photo and use the hashtag #CTEWithoutLimits to share your story of who inspires you to realize systems where each learner can achieve college and career success without limits.
Finally, save the date for our Twitter chat co-hosted with several national organizations who are vision supporters on March 8 at 1PM ET. Stakeholders will have the opportunity to share their insights and progress on implementation. Be sure to follow Advance CTE’s Twitter page.
Brittany Cannady, Senior Associate Digital Media
