Over the past few weeks, learners and instructors across the country put on their first day of school outfits and began a most unusual school year. What the setting looks like – a Zoom room or a classroom – is different from state to state and even district to district. What hasn’t changed is the critical importance of communicating about the value and benefit of Career Technical Education (CTE) to learners, families and other key stakeholders.
Back to school likely is a lot different this year compared to last, and you may be interacting with families and schools in ways that are new to you, your administration or your state. While your to-do list is certainly long and resources may be thin, Advance CTE has created a number of off-the-shelf materials to help CTE advocates make the case for CTE during and after the pandemic.
Visit the Engaging Families and Learners section of Advance CTE’s website for templates including an advertisement, brochure, flyer, poster, postcard and banner that are easily customizable with data, photos, quotes and information about CTE in your community. (To access these templates, scroll down to the Digital and Print Materials section and download the Indesign templates). There are also ready-made messaging cards as well as posters in English and Spanish that can be printed out or sent in an e-newsletter.
Use the CTE 101 video on back-to-school nights or virtual or in-person school visits to showcase how CTE is working for learners and employers every day.
Lastly, for some stellar examples of how to best reach families at the middle and high school levels both in-person and online, read three short case studies including:
- Strategic Messaging for Effective Communications;
- Supporting Districts and Schools in their Recruitment Efforts; and
- A Digital Communications Approach.
All of us at Advance CTE wish you a happy and healthy school year!
Katie Fitzgerald, Director of Communications and Membership
