This Career Cluster® is focused on planning, managing and performing marketing activities to reach organizational objectives.

Career Cluster Resources

  • The Common Career Technical Core with performance elements (PDF)
  • Knowledge & Skills Statements (PDFExcel)
  • Plan of Study (PDFExcel)
  • Career Cluster Frame (PDF): provides a broad overview for each Career Cluster, including Essential Knowledge and Skills, the types of educational topics studied within a particular Career Pathway, and a listing of sample Career Specialties or occupations. 


Marketing Management Pathway

Professional Sales Pathway

Merchandising Pathway

Marketing Communications Pathway

Marketing Research Pathway